I researched competitors such as Prypco Blocks, Rain, Stake, and SmartCrowd. I wanted to understand the market, the user journey, the regional expectations, and how other platforms handled trust, KYC, funding, property information, and investment readiness.

The research showed clear patterns. Strong competitors explain the process early, show available properties (for example: homes, apartments, or real estate listings) before asking users for too much, use short forms (short, simple applications), prepare users for identity verification (the process of confirming the user’s identity, often with personal documents), and communicate approval states (such as application status updates) via email, WhatsApp, or in-app banners. Stake and Prypco also emphasize fast sign-up and low-friction entry (few barriers to getting started). In contrast, Rain emphasizes explaining security checks (detailed steps to confirm identity and prevent fraud) and preparing documents (such as identification or proof of address) before starting verification.

I used these findings to set three design goals: reduce hesitation, explain compliance, and make the investment clear and safe.

My strategic contribution

Much of the work occurred before the redesign.

I asked product questions that clarified the investment journey. Should users explore properties before full verification? Which fields do we really need at the beginning? Why do we need email and phone verification? What happens if a user expresses interest before completing KYC? How does pre-order differ from investing? What does “instant transfer” mean? How does Lean work in the top-up flow? Do users need copy buttons for bank details? Where should fees live? How do we explain Sharia compliance clearly and avoid confusion with lending?

These questions turned a vague brief into a clear product direction. I aimed to make compliance easier to understand.

Redesign direction

The redesign prioritized trust, conversion, and clarity.

Onboarding uses a simpler, more guided flow. Users can see remaining steps, mandatory fields, reasons for verification, and required documents. The product explains in plain language how regulatory KYC identity checks protect both users and the platform.

Property pages prioritize decision-making. Users quickly access property value, expected return, funding status, investor count, key financials, location, and the next action. Sections follow a clear hierarchy, with expandable content to minimize information overload.

The dashboard emphasizes investment visibility. Users see portfolio value, performance, wallet balance, pending transfers, current investments, and expected returns, all presented with clear context at a glance.

Wallet and top-up flows reduce uncertainty. Copy actions appear next to IBAN and account information for easy transfers. The dashboard clearly and visibly displays pending manual approvals.

For email templates, I designed communication that was branded, consistent, and secure. This is critical in fintech for extending trust beyond the app.