ABOUT ME
Hi, I'm Angi, a product designer and UX strategist based in Bucharest.
I work with startups and agile teams on products that have outgrown their own structure. The ones where the idea is solid, but users hesitate, drop off, or can't find their footing. I help bring order to that.
Interested in working together?
My work spans discovery, audits, user flows, wireframes, high-fidelity design, UX writing, and development support. I care equally about strategy and execution, because a smart recommendation that no one can build isn't useful.
Before product design, I was a painter and graphic designer. That still shapes how I think about perception, hierarchy, and how people make decisions under uncertainty.
20+ years in design. Fintech, SaaS, public sector, AI products, social platforms, live commerce. What connects them: complexity that needed structure.
01
Your product works, but users drop off or ask for too much support
02
Onboarding loses people before they see the value
03
The product has grown and no one quite knows the logic anymore
04
You have a strong idea but no clear structure to build from
05
You need senior design thinking, but not a full internal team
06
Your product handles complex data that users can’t understand
“Angi is not only a designer, she is an excellent freelancer who over-delivers every time. I have worked with dozens of professional designers for the last 5 years, but I never found this type of quality, speed, creativity and work ethic. You can feel her experience especially when you come up with a feature idea, she not only starts to build the UI but ask many questions and finds the "WHY" behind every solution, and come with many improvements or ideas. I highly recommend her!”
“Angi took a piece of complex software and made it look simple.”